Australian Women in Advertising in the Twentieth Century by J. Dickenson

By J. Dickenson

Australian girls in ads within the 20th Century captures the tales of ladies operating within the international ads undefined, exploring the real contributions girls made to the and the function of the in shaping the 'modern' woman.

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31 Kelly’s rapid rise at Millington shows that in the first half of the twentieth century the advertising industry offered educated, middle-class women with drive and determination the opportunity to build successful business careers, despite having little training in the industry’s skills and techniques. 32 By 1928 his agency was producing advertisements for English brands such as G. C. 33 In 1931 Millington started the ‘Millionton’ radio station in partnership with Reuters. According to Singapore’s Straits Times, Millington deserved ‘most of the credit for having converted the Chinese to an appreciation of Western advertising art’.

Elma Mary Kelly exemplifies this courage and spirit of adventure. 4 Growing up in Carlton, Elma enjoyed a privileged education; as the only remaining child of a family of four, her father’s hopes for the future rested with her. 6 She took with her to China deeply held convictions about the position of women in society, ideas she had pursued assiduously in her spare time back in Australia, and which were influenced by the opinions and activities of her parents. 8 Kelly took every opportunity to outline the WCM’s aims and objectives on her travels around Australia.

Crawford, But Wait, p. 156.  Art Training Institute (1947) The New Era in Advertising Art (Melbourne: Art Training Institute). 0007 2 Educating Shoppers in the 1920s Abstract: Scholars have called for more attention to the role gender played in the development of consumer culture. In this chapter, Dickenson responds to this call by examining Australian advertising women’s impact on the creation of Australian women as a market category, using a case study of the journal Australian Woman’s World (founded 1921) and its editor, Frances Taylor.

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